WORK EXPERIENCE

Senior Product Designer

April 2022 – Present

Focused on improving product experiences through research-driven design, cross-functional collaboration, and scalable design systems.

• Led UX discovery initiatives such as product audits and stakeholder workshops to understand user needs and prioritize usability improvements.

• Designed and tested interactive prototypes to validate concepts, refine workflows, and enhance usability through improved structure and visual hierarchy.

• Owned design initiatives from research and concept development through high-fidelity design and implementation support.

• Improved product consistency, accessibility, and usability by translating user insights into actionable design solutions.

• Produced design documentation and component guidelines to drive cross-team adoption and maintain system consistency.

Senior Product Designer

March 2019 – April 2022 

• Defined a north star vision to transform standalone tools into a unified CX platform.

• Conducted audits and stakeholder interviews to identify fragmentation and scalability gaps.

• Unified multiple design systems into one scalable architecture to accelerate delivery.

• Built reusable templates, icon libraries, and standardized components to enable platform growth.

• Led product-side rebranding to create a cohesive enterprise experience across Usabilla and GetFeedback.

Senior Product Designer

September 2018 – March 2019 

• Partnered with product, engineering, and brand stakeholders to evolve the visual design strategy and align it with user and business needs.
• Improved the design system by standardizing components and patterns, increasing consistency, usability, and scalability across products.
• Designed and implemented a structured UI kit, reducing duplication and enabling faster, more efficient design workflows.
• Established shared guidelines and best practices to support cross-team collaboration and raise overall design quality.

Art Director User Experience

April 2009 – September 2018 

• Defined the conceptual and visual direction for next-generation navigation and sports experiences, shaping product vision and user experience strategy.
• Led cross-platform UX design initiatives, delivering cohesive, user-centered solutions across in-car and companion products.
• Established design guidelines, layouts, and reusable assets to improve consistency and quality at scale.
• Partnered with product and engineering stakeholders to present and refine design concepts, influencing roadmap and feature direction.
• Managed multiple Agile design projects, balancing priorities to deliver high-quality work on schedule.
• Mentored designers and strengthened team processes to improve collaboration, craft, and overall design maturity.

Senior Interaction Designer

April 2008 – April 2009

Created comprehensive interaction design specifications and user flows, collaborating with Design and Engineering teams to successfully develop and launch location-based services that enhanced user experience and functionality.

Senior Web Designer

November 2000 – March 2008

Developed and implemented digital design solutions that optimized the distribution of brand propositions and values, resulting in stronger brand alignment and increased audience engagement.

Web Designer

January 2000 – December 2000

CONTACT

Feel free to reach out for a chat to review future possibilities.

info@maruceau.nl
+31 6 203 503 01

Address
Beurtschip 36,
1602 BA Enkhuizen

Get in touch!