TomTom Golf GPS Watch
A watch that makes the principles of golf accessible to beginners, while providing smarter decisions for intermediate players, will help TomTom Golf establish relevancy and provide value to consumers.
GUIDING PRINCIPLE
Smarter Decisions
We enable smarter decisions. We turn information into the knowledge people need to make the best decisions… Where and when they need it.
Green
distances
Hazards
Green
View
Intermediate golf players are challenged with avoiding risk on every hole. “Just go for the green”, says the devil in the back of your head. Providing easily digestible green and hazard visualisations acts as a second-chance for hazard mitigation.
POST-GAME ANALYSIS
Drive your game to
the next level
THE TOMTOM GOLFER APP
The interface fits within the broader design guidelines and is optimised with golf specific visuals and iconography. Playful data visualisation combined with realistic maps will give insights into the game.
SCORECARD
Data broken down into all the important areas of the game. With circles and squares making scoring in golf easier to read.
ULTIMATE ROUND
Using additional gold styling elements for the ultimate round, displaying the best overall score for a course based on aggregated holes from previous rounds.
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