TomTom Runner GPS Watch
A watch designed for use under harsh conditions. Supported by a rich mobile and web enviroment where the user can analyse and relive their activities.
SPORTS DNA
Our designs are based on our passion for sports
Striving for Simplicity
CLEAN
PRECISE
INTUITIVE
ACCESSIBLE
INFORMATIVE
Eliciting Emotions
IMMERSIVE
PLAYFUL
MEANINGFUL
PERSONAL
FAMILIAR
Driven by Sports
INSPIRING
VIVID
ENERGETIC
DYNAMIC
STRONG
Ecosystem
The watch is part of a larger ecosystem containing multiple touch points. By giving users access to a mobile app and website showing more statistics we enrich the experience.
The aim of the user interface is to make it effortless, allowing the user to put the effort into their activity instead and explore the environment around them.
Discover
We use a wide, engaging colour palette to draw users into the app. These colours are used in illustrations, empty states and add an emotional quality. Clean white backgrounds dominate this first layer of engagement.
EDUCATIONAL, ASSISTIVE, DELIGHTFUL
TomTom Sports illustration is more than decoration. It is a powerful tool to engage and communicate with users. Our illustrations are part of our sports brand identity they add flavour and meaning and serve as an important light-weight counterpart to our serious data and statistics.
Analyse
At a deeper level our users can analyse their data in a meaningful way expressed by a select number of vibrant colours. Placed on a dark background ensures optimal contrast and adds focus to the things that matter.
The design stretches from edge to edge to make optimal use of the available screen real estate.
SIGNATURE ICONOGRAPHY
A unique set to encourage movement
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